
Meet Marvita
Leadership Coach. Workforce Consultant. Capacity Developer. Military Veteran.
With over 33 years of experience, I come alongside leaders and organizations to build employee capacity.
I’m passionate about talent development and personal growth. I live to come alongside leaders to help build capacity and cultivate leadership legacy. I began my career in the U.S. Air Force. During my 20+ year military career, I managed military airfields around the world and trained leaders in professional military and leadership topics. I have extensive experience in adult learning theory and building capacity using strengths-based development strategies.
I coach clients to maximize their strengths in their personal and professional roles to evoke transformation. My coaching client roster includes leaders from the military, government, healthcare, and biotech industries. My own career history is full of attentive coaches, mentors, and leaders who helped empower my leadership journey in the DoD, private sector, and higher education. I love supporting leaders at critical stages of their personal and professional journey.
As your Coach, I partner with you to reveal the talent you already possess!
My Commitment to You
I commit to honor your individuality and see YOU.
I commit to the adventure of curiosity as we journey.
Being curious and adventurous leads to breakthrough and getting unstuck. You’ll be supported as you work through the hard questions about how to get unstuck and the subsequent steps.
I commit to hold space for you to be as vulnerable as you want.
My Approach
I partner with seasoned and rising leaders to fully engage their strengths and expand their capacity for excellence.
Our work begins on a platform of positive leadership and strengths-based development. The key to unlocking your talent begins with your self-awareness. Gallup’s CliftonStrengths® 34 Report is an incredible resource to identify your strengths and increase your self-awareness. Each of my coaching packages include a code to redeem the CliftonStrengths®assessment.
Your CliftonStrengths® Report is only the beginning. Together we’ll use your unique strengths to maximize your potential. Each coaching session places you in the driver’s seat to conceptualize, design and execute plans to support your goals.
Coaching works from the inside out. As your Coach, I’ll help you articulate your values, support you while you work to get unstuck, and partner with you to explore the possibilities.

Featured Books & Resources
Books
- Strengths-Based Leadership by Tom Rath and Barry Conchie
- Strengths-Based Marriage by Jimmy Evans & Allan Kelsey
- Living Your Strengths by Albert L. Winseman, Don Clifton, and Curt Liesveld
- The Making of a Leader by J. Robert Clinton
- He Makes All Things Beautiful: God’s Transformation of Our Emotional Wounds, Scars, and Brokenness by Marvita Franklin
Resources That Make a Difference
- CliftonStrengths® Assessment – I include a code to redeem this resource in all my coaching packages
- Flourish Writers Academy – when I need a supportive tribe for my writing journey
- Paperbell – a spectacular tool for managing your coaching and consulting business